Mastering Organizational Branding on LinkedIn with Roy Abdo
Eps. #76 JUNE 24TH, 2024
📈 Looking to boost your organization's online presence and attract top talent?
In this episode of the HR Mixtape podcast hosted by Shari Simpson, CEO Roy Abdo from Digital Revamp shares insights on showcasing organizational culture on LinkedIn. They discuss the importance of aligning website content with social media messaging, understanding target audience preferences, and the impact of positive reviews on brand perception.
Key Takeaways:
Documenting Culture: Roy emphasizes articulating company culture on the website before broadcasting it on social media platforms like LinkedIn.
Engaging Content: The conversation highlights the need for organizations to create engaging content that resonates with potential employees and aligns with their values and interests.
Handling Negative Reviews: Roy suggests generating positive reviews to build trust and authenticity and addressing negative feedback transparently to maintain a positive brand image.
Guest(s): Roy Abdo, CEO, Digital Revamp LLC
Roy is a digital marketing consultant and CEO of Digital Revamp. Digital Revamp is a leading digital marketing and advertising agency that creates digital communication strategy, launches creative websites and social media content campaigns to grow brands or executives presence and connect them with their audience. Roy advises C-level executives on digital storytelling, online strategy integration, executive personal brand and paid media.
Prior to Digital Revamp, Roy worked for Gallup consulting. In his work with Gallup, Roy directed various social and digital communications and provided guidance in advertising and brand messaging. Roy led project communication for Gallup clients such as the International Labor Organization and the World Bank Financial Inclusion index.
