How to Craft a Leadership Brand That Resonates with Tiffany Castagno

Written By Dr. Shari Simpson

Eps. #129 JULY 1ST, 2025

In this episode of the HR Mixtape podcast, host Shari Simpson welcomes Tiffany Castagno, CEO and founder of CEPHR, LLC, to discuss the importance of shaping a personal leadership brand in HR. This conversation is timely as organizations increasingly prioritize employee experience and inclusive leadership. Tiffany emphasizes the need for authenticity, vulnerability, and curiosity in leadership, offering insights on how HR professionals can navigate their unique styles while fostering strong, inclusive teams.

Listener Takeaways:

  • Learn how to identify your core values and align them with your leadership brand.

  • Discover why vulnerability and curiosity are essential for building trust within teams.

  • Explore strategies for effectively sharing your leadership journey on platforms like LinkedIn.

Hit “Play” to gain valuable insights on enhancing your leadership presence in today’s evolving workplace!

Guest(s): Tiffany Castagno, CEO and Founder, CEPHR, LLC

 

Tiffany Castagno

CEO and Founder

CEPHR, LLC

Guest(s): Tiffany Castagno, CEO and Founder, CEPHR, LLC

Tiffany Castagno is CEO & Founder of CEPHR, LLC, a Boutique, woman-and Minority-owned Human Resources and Culture Consulting Firm Headquartered in Madison, WI that supports Small to Mid-sized Businesses across the United States with building strong Employer Brands, teams, and Cultures through a DEIB lens and People-first approach.

Tiffany is passionate about creating equitable workplaces and Communities. Co-Author of a Children’s Book, “Can a Zebra Change Its Stripes?” Tiffany’s writing inspires children to embrace difference, uncover the importance of acceptance, and learn what it means to make diversity a strength.

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Dr. Shari Simpson

Shari Simpson, EdD, SHRM-SCP, leads thought leadership at a technology company and is the founder of HR Swagger, LLC and DTG Leadership. With more than 20 years of experience in human resources, she focuses on leadership, culture, and learning experiences that help people do their best work. Shari is also the host of the HR Mixtape podcast and a frequent speaker on modern HR, leadership, and workplace transformation. Her work blends practical HR strategy with a people-first approach that helps organizations build connection, clarity, and momentum.

Beyond her professional achievements, Shari is a proud mother of three sons—one a veteran and two currently serving in the US Navy—a dedicated dog mom and an avid reader. Her 25+-year marriage to a fire department Chief adds depth to her understanding of service and dedication.

https://askhrswagger.com
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