How to Craft a Leadership Brand That Resonates with Tiffany Castagno

Written By Shari Simpson

Eps. #129 JULY 1ST, 2025

In this episode of the HR Mixtape podcast, host Shari Simpson welcomes Tiffany Castagno, CEO and founder of CEPHR, LLC, to discuss the importance of shaping a personal leadership brand in HR. This conversation is timely as organizations increasingly prioritize employee experience and inclusive leadership. Tiffany emphasizes the need for authenticity, vulnerability, and curiosity in leadership, offering insights on how HR professionals can navigate their unique styles while fostering strong, inclusive teams.

Listener Takeaways:

  • Learn how to identify your core values and align them with your leadership brand.

  • Discover why vulnerability and curiosity are essential for building trust within teams.

  • Explore strategies for effectively sharing your leadership journey on platforms like LinkedIn.

Hit “Play” to gain valuable insights on enhancing your leadership presence in today’s evolving workplace!

Guest(s): Tiffany Castagno, CEO and Founder, CEPHR, LLC

 

Tiffany Castagno

CEO and Founder

CEPHR, LLC

Guest(s): Tiffany Castagno, CEO and Founder, CEPHR, LLC

Tiffany Castagno is CEO & Founder of CEPHR, LLC, a Boutique, woman-and Minority-owned Human Resources and Culture Consulting Firm Headquartered in Madison, WI that supports Small to Mid-sized Businesses across the United States with building strong Employer Brands, teams, and Cultures through a DEIB lens and People-first approach.

Tiffany is passionate about creating equitable workplaces and Communities. Co-Author of a Children’s Book, “Can a Zebra Change Its Stripes?” Tiffany’s writing inspires children to embrace difference, uncover the importance of acceptance, and learn what it means to make diversity a strength.

Shari Simpson

Shari Simpson stands at the forefront of the human resources field, blending 20 years of rich experience with cutting-edge educational credentials. With an MBA, MHRM, Certificate in E-commerce Management, and SHRM-SCP certification, she is now pursuing a Doctor of Education in Leadership and Innovation at Purdue. As the HR Mixtape podcast host, Shari shares invaluable insights with industry experts, establishing herself as a thought leader in HR. She is a sought-after speaker at local and national conferences, collaborating with industry leaders to elevate HR, payroll, and business sectors. Beyond her professional achievements, Shari is a proud mother of three sons—one a veteran and two currently serving in the US Navy—a dedicated dog mom and an avid reader. Her 25-year marriage to a fire department Chief adds depth to her understanding of service and dedication.

https://askhrswagger.com
Previous

The One Big Beautiful Bill Act: Preparing Employers with Kurt Shoemaker
Next

The Role of HR in Shaping Effective Leadership Transitions with Meg Crosby